Everyone has a next step forward

A lot has happened in UK banking over the past two decades. From the
2008 global financial crisis, to the economic impact of the Covid-19
pandemic, the market has changed and customer expectations are greater
than ever.

Not content to rest on the laurels of the company’s near 330-year heritage,
Lloyds’ ambition was to harness the full banking group’s product offering in
service of what matters to customers and businesses. This required a radical
rethink of the whole Lloyds experience.

Following the appointment of Suresh Balaji as Chief Marketing Officer in